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Nostalgic celebration of childhood through rainbow colors, primary patterns, and 90s/2000s kid culture.
Kidcore emerged on Tumblr and TikTok in the early 2020s as a nostalgic celebration of 1990s-2000s childhood aesthetics. It reclaims the bright primary colors, cartoon graphics, and playful accessories of youth — Lisa Frank, Rugrats, jelly shoes — as a form of joy-seeking and rejection of muted adult fashion norms.
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