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A vibrant, hyper-feminine aesthetic centered around the iconic doll, dominated by hot pink and retro-kitsch elements.
Barbiecore exploded in 2022 ahead of Greta Gerwig's Barbie film, but its roots trace back to the hyper-feminine, plastic-fantastic aesthetic of the original Mattel doll. It celebrates unapologetic femininity, hot pink maximalism, and the camp glamour of doll culture.
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