established

Coastal Grandmother

Relaxed coastal elegance inspired by wealthy grandmothers in New England beach towns. Effortless, breezy, and refined.

86Trend Score

4Tags

coastalrelaxedelegantaspirational

The Story

Coined by writer Lex Nicoleta on TikTok in 2022, coastal grandmother romanticizes the wardrobe of mature women in Nancy Meyers films — think Diane Keaton in Something's Gotta Give. It channels a life of linen, seaside walks, farmers markets, and well-read ease along the New England or Hamptons coast.

Key Pieces

linen button-down
wide-leg linen trousers
straw hat
woven basket bag
cable-knit sweater
white sneakers
reading glasses on a chain
linen scarf
relaxed blazer

Coastal Grandmother

The Story

Key Pieces

Color Palette

The Vibe

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