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An aesthetic promoting a "low-effort" yet high-maintenance look. Focuses on glowing skin, minimalist jewelry, and organized lifestyles.
Clean girl emerged on TikTok around 2021-2022, drawing from the effortless beauty standards long practiced in Black and Latina communities. It centers on a polished-but-minimal look — dewy skin, slicked-back hair, and pared-down outfits that suggest you woke up flawless.
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