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A fusion of Western Americana and beach culture, blending cowboy boots with sundresses, fringe with swimwear, and desert aesthetics with ocean vibes.
Coastal cowgirl emerged on TikTok in 2023, blending the breezy ease of beach culture with Western cowgirl elements. It imagines a life split between the shore and the ranch — turquoise jewelry meets denim cutoffs, cowboy boots meet sundresses — drawing from both California coast and Southern rodeo aesthetics.
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