Vintage
aka Retro Fashion, Secondhand Style
"The past, worn forward"
Wearing authentic clothing from past decades. Sustainable fashion through historical appreciation and one-of-a-kind finds.
Atmosphere
The sensory world of Vintage
Thrift stores, estate sales, vintage markets, grandmother's attic
Philosophy
Old is better than new, unique over mass-produced, sustainable style
Who Lives Here
The character archetypes that embody Vintage
The Collector
The Historian
The Sustainable Fashionista
What It Rejects
Vintage exists in opposition to:
Fast fashion
Disposability
Mass production
Daily Rituals
The practices and behaviors that define this way of living
Thrift hunting
Estate sales
Garment restoration
Era research
Origin
Vintage wearing has existed since the 1960s, became mainstream through 1990s grunge and Kate Moss, now sustainability-driven.
Era
1960s-Present
Regions
Global, Paris, London, Tokyo
Trend Score
Key Elements
Key Garments
- •Era-specific pieces
- •Vintage denim
- •Retro dresses
- •Antique accessories
- •Secondhand finds
- •Decade-specific items
Silhouettes
- •Varies by era
- •Authentic vintage cuts
Color Palette
Authentic colors of bygone eras
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Sustainability, anti-fast fashion, historical appreciation, individuality through uniqueness