Atmosphere
The sensory world of Streetwear
Drop lines, skate parks, sneaker stores, underground shows
Philosophy
Limited is valuable, community is currency, authenticity matters
Who Lives Here
The character archetypes that embody Streetwear
The Hypebeast
The Reseller
The OG Collector
What It Rejects
Streetwear exists in opposition to:
✕
Fakes
✕
Mass availability
✕
Mainstream fashion
Daily Rituals
The practices and behaviors that define this way of living
→
Thursday drops
→
Sneaker camping
→
Trading and flipping
→
Outfit grids
Origin
Emerged from 1980s LA/NYC skate and hip-hop scenes. Shawn Stussy and Supreme pioneered the limited-drop model.
Era
1980s-Present
Regions
New York, Los Angeles, Tokyo, London
Trend Score
90
Key Elements
Key Garments
- •Graphic hoodies
- •Limited sneakers
- •Box logo tees
- •Cargo pants
- •Track pants
- •Snapback hats
- •Windbreakers
- •Crossbody bags
Silhouettes
- •Oversized
- •Layered
- •Athletic
Color Palette
Bold graphics on neutral bases
Primary Colors
Black
White
Grey
Secondary Colors
Red
Blue
Accent Colors
Neon
Brand colors
Key Brands
Supreme
streetwearcore
Off-White
luxurycore
Bape
streetwearcore
Palace
streetwearcore
Materials
CottonPolyesterNylonPremium leather
Cultural Context
Drop culture, resale economy, community and exclusivity, brand loyalty
Associated Music
Hip-hopTrapRap
Core Relationships
Influenced By
← Skate culture
← Hip-hop
Influences
→ Skateboarding
→ Hip-hop culture
→ Basketball
Related Cores
↔ Hypebeast
↔ Skater