Atmosphere
The sensory world of Soft Girl
Pastel bedrooms, boba shops, photo booths, plushie collections
Philosophy
Cute is a lifestyle, softness is strength
Who Lives Here
The character archetypes that embody Soft Girl
The Cute Gamer
The Soft Streamer
The Pastel Princess
What It Rejects
Soft Girl exists in opposition to:
✕
Dark aesthetics
✕
Grunge
✕
Minimalism
Daily Rituals
The practices and behaviors that define this way of living
→
Blush draping
→
Hair clip collecting
→
Boba runs
→
Plushie photography
Origin
Emerged on TikTok 2019 as a softer alternative to edgy e-girl aesthetics, influenced by Asian beauty standards.
Era
2019-Present
Regions
Online, Seoul, Global youth
Trend Score
82
Key Elements
Key Garments
- •Oversized sweaters
- •Plaid skirts
- •Hair clips
- •Chunky sneakers
- •Knee-high socks
- •Graphic tees
- •Cardigans
- •Platform shoes
Silhouettes
- •Oversized
- •Cute
- •Layered
Color Palette
Pastel palette of gentle sweetness
Primary Colors
Pink
Peach
Yellow
Secondary Colors
White
Lavender
Accent Colors
Baby blue
Mint
Key Brands
Unif
streetwearadjacent
Lazy Oaf
streetwearcore
Korean brands
fast-fashioncore
Materials
CottonKnitFleece
Cultural Context
K-pop influence, pastel femininity, approachable cute culture
Associated Music
K-popBedroom popIndie pop
Core Relationships
Influenced By
← E-Girl
← Kawaii
Influences
→ K-pop idols
→ Japanese kawaii
→ TikTok trends
Related Cores
↔ E-Girl/E-Boy
↔ Coquette
↔ Clean Girl