Old Money
aka Quiet Luxury, Classic Aesthetic
"Elegance without effort"
Focuses on the lifestyle and fashion of inherited wealth, emphasizing timeless, high-quality, and conservative styles.
Atmosphere
The sensory world of Old Money
Country estates, libraries, sailing clubs
Philosophy
Wealth is silent
Who Lives Here
The character archetypes that embody Old Money
The Heir
The Matriarch
What It Rejects
Old Money exists in opposition to:
Flashiness
New money trends
Logos
Daily Rituals
The practices and behaviors that define this way of living
Investment dressing
Country club sports
Origin
Rooted in historical European and American aristocratic dressing, popularized on social media in the early 2020s.
Era
2021-Present
Regions
New England, French Riviera, Oxford
Trend Score
Key Elements
Key Garments
- •Polo shirts
- •Tennis whites
- •Wool coats
- •Loafers
- •Headbands
Silhouettes
- •Tailored
- •Conservative
- •Traditional
Color Palette
Sophisticated, stable, and historical palette
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Aspiration of wealth stability, traditional values, refined taste