Atmosphere
The sensory world of Neo Cowboy
Rodeos, dive bars, fashion shows in Texas, designer ranches, Nashville nights, elevated honky-tonks
Philosophy
Western is timeless. Cowboy is fashion. Heritage meets modernity. Boots go everywhere.
Who Lives Here
The character archetypes that embody Neo Cowboy
The Fashion Cowboy
The Urban Rancher
The Modern Outlaw
The Runway Cowgirl
What It Rejects
Neo Cowboy exists in opposition to:
Costume cowboy
Cheap Western
Urban ignorance
Historical appropriation without respect
Daily Rituals
The practices and behaviors that define this way of living
Boot investment
Western shirt styling
Bolo tie wearing
Two-stepping
Heritage appreciation
Origin
Western aesthetics meeting high fashion, popularized by designers like Hedi Slimane and the "Yeehaw Agenda" movement.
Era
2019-Present
Regions
Texas, Nashville, Los Angeles, Global fashion
Trend Score
Key Elements
Key Garments
- •Designer cowboy boots
- •Western shirts
- •Bootcut jeans
- •Fringe jackets
- •Belt buckles
- •Bandanas
- •Western hats
- •Bolo ties
Silhouettes
- •Fitted Western
- •Bootcut
- •Structured
Color Palette
Western heritage meets fashion-forward
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Western heritage meeting fashion, the "Yeehaw Agenda" reclaiming Western wear, and cowboy as fashion icon.