Minimalism

aka Minimal Fashion, Scandinavian Minimalism

established

"Less is more, quality is everything"

Reduction to essentials through clean lines, neutral colors, and quality over quantity. Less is more as a lifestyle philosophy.

Atmosphere

The sensory world of Minimalism

White spaces, clean lines, morning light, organized closets

Philosophy

Reduce to essentials, quality over quantity, intentional living

Who Lives Here

The character archetypes that embody Minimalism

The Architect

The Curator

The Essentialist

What It Rejects

Minimalism exists in opposition to:

Clutter

Trends

Excess

Loud patterns

Daily Rituals

The practices and behaviors that define this way of living

Capsule wardrobes

Decluttering

Investment pieces

Intentional buying

Origin

Fashion minimalism emerged in 1990s with designers like Jil Sander and Helmut Lang, influenced by Japanese design and Bauhaus.

Era

1990s-Present

Regions

Scandinavia, Japan, Urban centers globally

Trend Score

83

Key Elements

Key Garments

  • White t-shirts
  • Black trousers
  • Minimalist sneakers
  • Structured coats
  • Simple knits
  • Clean silhouettes
  • Monochrome pieces

Silhouettes

  • Clean
  • Architectural
  • Streamlined

Color Palette

Monochromatic palette of pure essentials

Primary Colors

White
Black
Grey

Secondary Colors

Beige
Navy

Accent Colors

Minimal

Key Brands

COS
fast-fashioncore
Jil Sander
luxurycore
Lemaire
luxurycore
Uniqlo
fast-fashionadjacent

Materials

High-quality cottonWoolSilkTechnical fabrics

Cultural Context

Anti-consumerism, quality over quantity, Marie Kondo influence, sustainable fashion

Associated Music

AmbientMinimal technoContemporary classical

Core Relationships

Influenced By

Modernism
Japanese wabi-sabi

Influences

Bauhaus
Japanese design
Scandinavian design

Related Cores

Quiet Luxury
Normcore
Last updated: January 17, 2026