McBling
aka 2000s Glam, Paris Hilton Era, Juicy Couture Era
"That's hot — wealth on display"
The flashy, logo-heavy aesthetic of the mid-2000s defined by velour tracksuits, rhinestones, low-rise jeans, and conspicuous consumption.
Atmosphere
The sensory world of McBling
Tabloid paparazzi flashes, nightclub VIP sections, pink Sidekicks, tiny dogs in purses, tanning salons
Philosophy
More is more. Logos matter. Fame is everything. Life is a photo op.
Who Lives Here
The character archetypes that embody McBling
The Heiress
The It Girl
The Reality Star
The Club Promoter
What It Rejects
McBling exists in opposition to:
Understated wealth
Minimalism
Privacy
Natural beauty
Daily Rituals
The practices and behaviors that define this way of living
Spray tanning
Rhinestone bedazzling
Club appearances
Paparazzi poses
Origin
Dominated mainstream fashion from 2003-2008, epitomized by Paris Hilton, early Kim Kardashian, and brands like Juicy Couture and Von Dutch.
Era
2003-2008 (Original), 2022-Present (Revival)
Regions
Los Angeles, Miami, Las Vegas, Online
Trend Score
Key Elements
Key Garments
- •Velour tracksuits
- •Low-rise jeans
- •Rhinestone tops
- •Von Dutch trucker hats
- •Ugg boots
- •Baby tees
- •Hoop earrings
- •Tiny handbags
Silhouettes
- •Skin-tight
- •Low-rise
- •Logo-heavy
Color Palette
Bright, flashy colors with metallic bling
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Peak reality TV era, conspicuous consumption, Paris Hilton's "That's hot", early internet celebrity culture, and unapologetic materialism.