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The understated, expensive casual aesthetic of Silicon Valley tech workers, featuring Patagonia vests, Allbirds, and minimalist tech accessories.
Tech bro emerged as a recognizable aesthetic in the 2010s Silicon Valley boom, where startup founders and engineers developed a uniform of functional minimalism that signals 'I'm too busy disrupting industries to think about clothes.' Defined by Zuckerberg's grey tee, Patagonia vests, and Allbirds, it bridges normcore and gorpcore through a lens of utilitarian wealth.
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