established

Surfcore

Pacific surf culture — board shorts, rash guards, sun-bleached hair, flip-flops, and an easy sun-soaked California vibe.

83Trend Score

5Tags

beachcaliforniacasualsunsporty

The Story

Surf fashion was born on the beaches of Hawaii and California in the 1950s-60s, shaped by brands like Quiksilver, Billabong, and Rip Curl. It's the aesthetic of board culture — sun-bleached, salt-crusted, and built for life between the waves and the shore.

Key Pieces

board shorts
rash guard
flip flops
Hawaiian shirt
wetsuit
tank top
surf brand tee
bucket hat
shell necklace

Surfcore

The Story

Key Pieces

Color Palette

The Vibe

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