established

Downtown Girl

An effortlessly cool urban aesthetic featuring leather jackets, vintage denim, minimal makeup, and the lived-in style of downtown city dwellers.

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urbancooleffortlessminimaldowntown

The Story

Downtown girl emerged on TikTok in 2021-2022, romanticizing the effortlessly cool wardrobe of someone living in lower Manhattan — SoHo, the Lower East Side, the West Village. It draws from the off-duty model look, 2000s NYC It-girl culture (the Olsens, Chloë Sevigny), and an urban sensibility that mixes vintage with contemporary designer pieces.

Key Pieces

leather jacket
vintage jeans
oversized sunglasses
ankle boots
mini shoulder bag
graphic baby tee
slip skirt
layered gold jewelry
ballet flats

Downtown Girl

The Story

Key Pieces

Color Palette

The Vibe

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