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Athletic wear designed for both performance and everyday life. Blurs the line between workout clothes and casual wear.
Athleisure emerged as a dominant force in the 2010s as the line between gym wear and everyday clothing dissolved. Brands like Lululemon, Nike, and later Alo Yoga and Outdoor Voices capitalized on a cultural shift toward wellness-as-lifestyle, making leggings, sneakers, and performance fabrics socially acceptable far beyond the gym.
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