Coastal Grandmother
aka Nantucket Core, Beach House Chic
"Effortless elegance by the sea"
Relaxed coastal elegance inspired by wealthy grandmothers in New England beach towns. Effortless, breezy, and refined.
Atmosphere
The sensory world of Coastal Grandmother
Beach houses, farmers markets, outdoor dinners, morning coffee on porches
Philosophy
Quality ingredients, slow mornings, simple pleasures
Who Lives Here
The character archetypes that embody Coastal Grandmother
The Hostess
The Cookbook Author
The Beach House Owner
What It Rejects
Coastal Grandmother exists in opposition to:
Hurrying
Synthetic fabrics
Harsh lighting
Daily Rituals
The practices and behaviors that define this way of living
Morning beach walks
Flower arranging
Hosting dinner parties
Reading novels
Origin
Coined by TikToker Lex Nicoleta in 2022, popularized by Nancy Meyers films and Ina Garten's lifestyle.
Era
2022-Present
Regions
Nantucket, Martha's Vineyard, Hamptons, California coast
Trend Score
Key Elements
Key Garments
- •Linen shirts
- •Wide-leg pants
- •Straw hats
- •Striped tees
- •Canvas totes
- •Oversized blazers
- •Woven sandals
- •Blue and white ceramics
Silhouettes
- •Relaxed
- •Breezy
- •Effortless
Color Palette
Coastal neutrals with ocean-inspired accents
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Nancy Meyers film aesthetic, aspirational retirement living, slow coastal life